The Hermès Fall/Winter 2018 menswear collection wasn't just a presentation of clothing; it was a statement. A carefully curated narrative woven through runway looks, striking visuals in print and digital advertising, and a subtle yet potent shift in the brand's aesthetic, the campaign resonated far beyond the immediate fashion world. This article will dissect the various facets of the Hermès Ad 2018 campaign, examining its imagery, messaging, and overall impact, drawing upon resources like the Hermès official website, various promotional pictures, print ads, and even the subtle nuances present in the perfume advertising of the time. While specific images from the campaign are not directly accessible for detailed analysis without direct access to archived materials, we can reconstruct a compelling narrative based on available information and the brand's consistent aesthetic.
The Runway: A Foundation of Effortless Elegance
The Hermès Fall 2018 menswear runway show laid the groundwork for the entire campaign. Unlike some collections that prioritize shock value or avant-garde designs, Hermès remained true to its core values: understated luxury, impeccable craftsmanship, and a timeless elegance. The runway likely showcased a range of textures and fabrics, from the finest cashmere and suede to durable canvas and subtly patterned silks. The colour palette, a hallmark of Hermès' sophisticated approach, probably leaned towards earthy tones – deep browns, muted greens, and greys – punctuated by pops of brighter colours strategically placed to accentuate specific pieces.
Models, carefully selected to embody the Hermès ideal of refined masculinity, likely moved with a deliberate grace, showcasing the fluidity and comfort of the garments. The styling, a key element of any successful fashion show, would have been equally meticulous. Accessories – perhaps a subtly patterned scarf, a finely crafted leather belt, or a signature Hermès watch – would have been used to complete the looks, creating a cohesive and visually stunning whole. The overall effect would have been one of effortless elegance, a quiet confidence that speaks volumes without shouting. This underlying ethos would have been carefully translated into the broader advertising campaign.
Print Ads: Capturing the Essence of Hermès
Hermès print ads, historically renowned for their sophisticated simplicity, likely reflected the core themes of the Fall/Winter 2018 collection. One can imagine the ads featuring close-up shots of meticulously crafted details – the stitching on a leather jacket, the intricate weave of a cashmere sweater, the subtle sheen of a silk scarf. These images, devoid of excessive styling or distracting elements, would have allowed the quality of the craftsmanship to speak for itself.
The photographs likely employed a muted colour palette, mirroring the runway show, and a natural lighting scheme that emphasized texture and depth. The models, perhaps depicted in candid poses, would have presented an image of understated masculinity, conveying a sense of effortless style and quiet confidence. The accompanying text, minimal yet impactful, would have reinforced the brand's legacy of quality and craftsmanship. This approach, consistent with previous Hermès campaigns, ensures a timeless quality to the advertising, avoiding fleeting trends and focusing on enduring values. We can imagine the ads appearing in high-end magazines, carefully placed amongst other luxury brands, reinforcing Hermès’ position within the elite echelon of fashion.
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